Monthly Search Engine Optimisation

Standard features for this service are as follow:

• Link Building
• Meta data integration
• Page Analyst for every single page
• Keyword Analyst for every single page
• Submission to top 20 search engines
• Submission to top local and international directories
• Monthly articles about your site on websites such as digg

All for as little as £50.00 per month

Search Engine Optimization (SEO) Explained

Search Engine Optimization evolves around three main areas. People always want to have their website to have the most traffic and appear in top search engines such as Google, but for that to happen a few procedures need to be taken into account.

• 1. Keywords
• 2. Website optimization
• 3. Internet marketing

What is your site about?

In order to attract the right traffic to your website, we need to ensure that the search engines display the website highly in its listings when users search for products.

Search engines list web pages based on the keywords typed by users. So for you to get the right traffic you need to have the right keywords first. But take it slow, I am sure you might think the more keywords the more traffic, but it doesn't work that way. Search engines take emphasize in consideration, therefore the more keywords you have, there is less emphasize on those keywords, so about 10 Keywords should be good enough for us to work with.

Therefore you need to focus on what are the most important phrases that you might think are closest (or sometimes most common) to what your customers might type when searching online. Make sure that your keywords are a bit different, something make them stand out and unique, remember no matter what business you are about there are plenty other websites doing exactly the same thing.

Keywords set the foundation of SEO, every other procedure taken on after this is dependent to them.

Is your website Healthy?

After you have chosen your keywords, the next step is to make sure your website structure and coding is working fine and there are no errors, this will be our job, we will validate your website with all coding standards that are out there. This will help your website to stay consistent in the long term.

What Search Engines See?

For search engines to decide whether your web pages are relevant to what people search (in other words keywords), they will have to scan through your website's content. Therefore it is important for us to know what they see, and try to keep the content as clear and relevant as possible.

Unfortunately in order to make websites look good and have decent graphics, a lot of coding has to be inserted as part of your web page's content. This would make it harder for search engines to discover & clarify the actual content.

But no worries by keeping in mind some major principles while designing the pages we keep your page as search engine friendly as possible by optimizing them.

Do they know about your site?

Now you know what your webpage wants to be known for and you also know that your web pages are clean and search engine friendly, but this won't be enough. For search engines to actually pick up your site, they need to know it exists.

For this you have to submit your site to the search engines and let them know. Again there are so many search engines around that you might have not even come across. We make sure your site has been submitted to all the major players by researching the web constantly and keeping our search engine list updated.

How popular is your site?

Now search engines have scanned through your site and your site is relevant to the keywords you are interested, but is this enough?

We all know that when searching, we don't go further than the first page results, which is only 10 websites, therefore for you to get good amount of traffic on your site you need to be on that list. Having the right keywords and the relevant content is not enough for you to make it to the top 10 since there are so many other websites out there with the same agenda.

The next thing that helps search engines decide to pick the first 10 websites as the most relevant pages is they look to see how legit your site is. The easiest way for search engines to decide is to see how many (& which) websites recommend your site. And they know this by finding links to your site.

How to get your site popular?

In order to get links from other websites there are plenty of methods and tools available. But before this can be done, there are some principles that are needed to be considered.

• 1. The quality of a link can be determined by its page rank. You need links in pages with higher page rank than yours.
• 2. Not all websites can be used for linking; you only need websites relevant to your site.
• 3. When getting links from websites it is vital to make sure they are legit websites themselves.
• 4. The more popular the websites that link to you, the better the effect it will have to your site.
• 5. Know your competitors and who they are linked to.

So considering those rules it's safe to say that not all links have positive effects and quality is more important than quantity.

What do we do?

Now that we have explained what is involved in achieving best results in search engines, here is how we would tackle those procedures:

Keyword Optimization

For this we mainly need your help to establish few, around 5- 10, keywords for your business. We would use certain tools to go through your competitors and pick up keywords used by them.

Page Optimization

We would develop your website with SEO in mind as well as taking into consideration your keywords and business area.

First of all we validate your website, using W3C HTML & CSS tests.

Then based on your keywords and the web page's content, we:

• Make sure you have your main keywords in the first few words in the visible text
• Make sure all alts from image and link are filled with the texts
• Make sure there are headings and bold keywords in the text
• Make sure to have the main keywords at the end of the visible text
• Make sure there is a good weight on the main keyword in the title and keyword meta tag
• Make sure your links have your keywords in the address
• Make sure the words are separated by a hyphen, dash or underscore
• Make sure the links are not too long
• Make sure there are no stop words in your page title
• The page title shouldn't be too long
• The page title shouldn't have more than three words starting with capital
• The page description should follow nice grammar and punctuation
• The page description should have good use of keywords.
• Minimize the coding done mainly for design by using css.

Internet Marketing

A. Search Engine Submission

Auto submission
Certain sites on the web offer free automated submission to many search engines in one instance.

Manual submission
We have a large list of all the major Search engines which you can submit your website from the actual software which makes the process a lot faster

Directory submission
A great list of all major, legit free (and paid) directories which you can submit your site from the software again.

B. Link building

Finding link partners
Using a searching tool which you can find link partners with, we collect relevant linking partners according to your specified keywords and the competitors you choose.

Another good way of doing this is to find authority links, (authority links are links from websites that have high reputation with the search engines) for this you can use a tool called Hub Finder, with this tool you can find all the websites that have extreme high reputation regarding your keywords, then we use a Link Harvester system to find the major back links for this site, then try and get links from those sites.

Another way to find websites to back link is using Back Link Builder

PPC advertisement
Has a great list of all the major websites that offer PPC advertisement.

Merchant website advertisement
A good list of all the shopping websites all together, which makes the job easier.

Submission to article websites